Bruce Bryan Rubio Declared Champion at 2025 Philippine Coffee Roasting Competition
Bruce Bryan Rubio, from Bukidnon, emerged as the champion of the 2025 Philippine Coffee Roasting Competition, held from October 5 to 9 at the Sultan Kudarat Convention Center in Tacurong City. Representing Coffee Wagon Café and Roastery, Rubio bested 14 other top-tier roasters from across the country in a showcase of precision, creativity, and passion for the craft. Organized by the Filipino Coffee Institute (FCI), the annual competition brings together the nation’s finest roasters to highlight innovation and excellence in Philippine coffee. This year’s event was held alongside the Southeast Asian (SEA) Green Coffee Competition and the Philippine Coffee Innovation Summit, drawing participants and stakeholders from across Asia—including Indonesia, Thailand, Taiwan, South Korea, Singapore, Vietnam, China, Laos, Myanmar, and the Philippines. “This win isn’t just mine. It belongs to the entire coffee community,” said Rubio. “It’s a validation of the craft we practice every day at...
